OUR STORY

Our roots trace back to a small group of friends who shared a passion for art, philosophy, and clothing. During late night debates about the deeper questions in life, we'd sketch t-shirt designs incorporating themes from our conversations about personal growth, character, and meaning.

As our stacks of drawings and eager dialogues accumulated, the idea dawned on us - why not bring these designs to life? They embodied the concepts so central to our development as young men, and we knew so many others who would appreciate apparel that celebrates attributes like courage, justice, self-mastery, and wisdom.

And so our streetwear brand was born not merely from a desire for self-expression, but from the recognition that our clothing could also express our highest shared ideals. In an age of superficial hype and provocation, we committed to producing garments of quality and imbuing them with ethos. Each new design would be a labor of love exploring the timeless values that shape strong individuals, communities, and societies.

With close attention to fabric, fit and detail, our pieces soon gained a cult following. As our ambitions grew, we attracted creative collaborators and advisors who related to our emphasis on mind, body and spirit. While expanding our catalog and reach yearly, we've maintained our original intimacy through meaningful partnerships, charitable initiatives, and sponsored talks and workshops centered on the themes living at our core.

Today from our city workshop, we continue threading together textile and philosophy, clothing meets character – inspiring our wearers and ourselves to strive for lives directed by our highest thoughts and deepest truths. We may have started with sketches over late night coffee, but we persevered to make a brand fulfilling its promise – spurring elevated living through elevated apparel, one garment at a time.

Founder